NDLI: Research of online trust in C2C electronic commerce based on website institutions

Content Provider	IEEE Xplore Digital Library
Author	Ji, Shu-xian Wang, Xiao-mei
Copyright Year	2011
Description	Author affiliation: The School of Economic& Management Zhejiang Agriculture Forestry University Hangzhou, China (Wang, Xiao-mei) \|\| The School of Information Engineering, Zhejiang Agriculture Forestry University Hangzhou, China (Ji, Shu-xian)
Abstract	Online trust crisis restricts consumers from online business; as a result increasing trust of online business is an important approach for developing C2C electronic commerce. From the view of customers, the paper compartmentalizes online business trust into three aspects: trust to online environmental, trust to websites and trust to sellers, and then carries an empirical research in antecedents of the three types of trust. Through the multiple regression analysis on questionnaires, the result shows that: individual trust tendency has an positive effect on trust to online environment, trust to websites and trust to sellers, however, the regression coefficient of the environmental trust is the biggest among the three coefficients; the validity of the reputation feedback the real name authentication the third party payment, the interaction and communication have an significance positive effect on the trust to websites, among them the regression coefficient of the validity of the third party payment is the biggest; The seller's reputation has a significance positive effect on the trust to sellers but the seller's scale has no significance effect on it.
Starting Page	1
Ending Page	4
File Size	221990
Page Count	4
File Format	PDF
ISBN	9781424486915
e-ISBN	9781424486946
DOI	10.1109/ICEBEG.2011.5881692
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-05-06
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Integrated circuits Trust to sellers RNA Linear regression Loading Authentication Reliability Electronic commerce Consumer to consumer Trust to website Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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