NDLI: Market analysis in fixed telephony and analysis results by Porter's model

Content Provider	IEEE Xplore Digital Library
Author	Martinac, M. Zuzul, S.
Copyright Year	2011
Description	Author affiliation: T-Hrvatski Telekom d.d., Zagreb (Martinac, M.; Zuzul, S.)
Abstract	This paper describes theoretical aspects of Porter's five forces model on Croatian industry of fixed telephony, and with results from research we determined trends and factors which influence this industry. This analysis has shown a solid profit potential of the industry, which is based on services that became an integral part of everyday life in the business and consumer segment. Analysis of arrival of new services/products on the market also showed a low threat of entry and substitution. The industry contains unattractive features as well, such as constantly decreasing service prices, by substitution with new services on the market, and with investments by service providers in equipment and technology which is cheaper and easier for managing. The result of research confirmed that price is not a crucial factor in service provider or service selection, yet a significant part in that decision depends on quality of service and portfolio services that are available.
Starting Page	368
Ending Page	373
File Size	744701
Page Count	6
File Format	PDF
ISBN	9781457709968
e-ISBN	9789532330595
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-05-23
Publisher Place	Croatia
Access Restriction	Subscribed
Rights Holder	MIPRO
Subject Keyword	Industries Analytical models Companies Quality of service Telephony
Content Type	Text
Resource Type	Article

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