NDLI: The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies

Content Provider	IEEE Xplore Digital Library
Author	Faed, A. Ashouri, A. Chen Wu
Copyright Year	2010
Description	Author affiliation: DEBII, CBS, Curtin University of Technology, Perth, Australia (Faed, A.; Ashouri, A.; Chen Wu)
Abstract	Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer relationship management and its relationship with mobile commerce. Second, it illustrates the ways to enhance E-loyalty of the clients within small and medium enterprises. Ultimately, the positive relationship among these, three concepts will be clarified. M-Commerce constitutes an important future market worldwide. This paper argues that businesses should strengthen and enhance loyalty as well as e-loyalty and M-Commerce activities, in order to better acquire the customers toward wireless marketing and customer relationship channels. Moreover to get the most euphoria businesses must create value for consumers in a way that is different from what they get used to prior to the latest version of services from the businesses. This paper, introduces a new area of doing business with the assistance of CRM and some evaluators to grasp loyalty under the context of mobile commerce. In addition, businesses should consider consumer's willingness to use successful features of M-Commerce. While performing the project, we expect to achieve productivity and reputation to the organization.
Starting Page	312
Ending Page	317
File Size	120165
Page Count	6
File Format	PDF
ISBN	9781424473847
e-ISBN	9781424473861
DOI	10.1109/ICICIS.2010.5534812
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-23
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Productivity Databases Customer relationship management Companies Pricing Innovation management Australia Market opportunities Loyalty Bonding M-commerce Business
Content Type	Text
Resource Type	Article

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