NDLI: Consumers' behavioral intentions of using cross-media book for E-learning

Content Provider	IEEE Xplore Digital Library
Author	Ho Hui-Yi Wang Luh-Wang Tsai Hsiu-Chuan
Copyright Year	2010
Description	Author affiliation: Dept. of Graphic Communications & Digital Publishing, Shih Hsin University, Taipei City, Taiwan (Wang Luh-Wang; Tsai Hsiu-Chuan) \|\| Dept. of Business Administration, Chinese Culture University, Taipei City, Taiwan (Ho Hui-Yi)
Abstract	This research investigates users' acceptance of cross-media books for learning purpose, in terms of the application of the Technology Acceptance Model (TAM). It addresses two important questions: "Does the Technology Acceptance Model explain users' acceptance and usage of cross-media for learning?" "What are the factors which influence users' acceptance of using cross-media book for learning." A quantitative survey conducted through on-line questionnaire investigation. A total of 242 valid questionnaires were collected. 47.5% are male and 52.5% are female, while the largest age group is 30 to 39. Samples with bachelor's/associate degree were accounted for most (63.2%), followed by master's degree and above (29.8%). The results indicated that most experienced e-book readers are highly educated young and middle aged people. And the most commonly carrier they use to read e-books is computer, followed by mobile phone. In addition, the study found that the consumers' performance expectancy, effort expectancy, social influence, and attitude toward using technology to cross-media e-books have significant positive effects on the behavioral intention of using cross-media e-books. The results were expected to make a significant contribution to the field of digital publishing because they suggest that the considerable body of previous TAM related information technology research may be usefully applied to the cross-media book domain, and promote further investigation of factors affecting the user acceptance and usage of cross-media book for learning. Another expected finding might explore the new approach to E-learning in terms of self-learning by utilizing cross-media books.
Starting Page	77
Ending Page	82
File Size	270323
Page Count	6
File Format	PDF
ISBN	9781424473847
e-ISBN	9781424473861
DOI	10.1109/ICICIS.2010.5534714
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-23
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Electronic publishing E-learning Mobile handsets Information technology Digital publishing Graphics Business communication Electronic learning E-book Cities and towns Aging Internet Books
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in