NDLI: Factors affecting aggregated search coherence and search behavior

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Scholarly big data: information extraction and data mining

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Factors affecting aggregated search coherence and search behavior

Content Provider	ACM Digital Library
Author	Wu, Wan-Ching Capra, Robert Arguello, Jaime
Abstract	Aggregated search is the task of incorporating results from different search services, or verticals, into the web search results. Aggregated search coherence refers to the extent to which results from different sources focus on similar senses of a given query. Prior research investigated aggregated search coherence between images and web results. A user study showed that users are more likely to interact with the web results when the images are more consistent with the intended query-sense. We build upon this work and address three outstanding research questions about aggregated search coherence: (1) Does the same "spill-over" effect generalize to other verticals besides images? (2) Is the effect stronger when the vertical results include image thumbnails? and (3) What factors influence if and when a spill-over occurs from a user's perspective? We investigate these questions using a large-scale crowdsourcing study and a smaller-scale laboratory study. Results suggest that the spill-over effect occurs for some verticals (images, shopping, video), but not others (news), and that including thumbnails in the vertical results has little effect. Qualitative data from our laboratory study provides insights about participants' actions and thought-processes when faced with (in)coherent results.
Starting Page	1989
Ending Page	1998
Page Count	10
File Format	PDF
ISBN	9781450322638
DOI	10.1145/2505515.2505693
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-10-27
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Evaluation Aggregated search coherence Search behavior Mixed-methods User study Aggregated search
Content Type	Text
Resource Type	Article

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