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Volume: 5 Issue: 1

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Factors influencing online purchase intention of smartphones: A hierarchical regression analysis

Content Provider	Taylor & Francis Online
Author	Bringula, Rex P. Mangao, Dionito F. Catacutan, Annaliza E. Jamis, Marilou N. Wright, Len Tiu Moraga, Shirley D.
Abstract	This study determined which of the factors—company, personal, and technical—could influence online purchase intention of smartphones. Toward this goal, data gathered from 230 students were analyzed using hierarchical regression analysis. Three steps of hierarchical regression analysis disclosed that security and trust were the consistent predictors of online purchase intention of smartphones. Trust was the strongest predictor of online purchase intention of smartphones. It was disclosed that price was initially considered when buying the device. However, subsequent analyses revealed that this variable was no longer considered when personal-related factors were included in the analysis. Quality was not a significant predictor all throughout the analysis. The results of the study offered explanations on the conflicting results of previous studies in terms of price and quality. It was concluded that the study was able to determine the factors that could influence purchase of smartphones in an online environment. Recommendations and implications to theory and practice were also discussed.
Starting Page	1
Ending Page	18
Page Count	18
File Format	PDF HTM / HTML
Journal	Cogent Business & Management
Volume Number	5
Issue Number	1
Language	English
Publisher	Cogent
Publisher Date	2018-09-03
Access Restriction	Open
Subject Keyword	Price Prior online purchase Quality Security Smartphone Trust
Content Type	Text
Resource Type	Article

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