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Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rahayu, Agus Sri Saparudin, Mohamad Hurriyati, Ratih |
| Copyright Year | 2020 |
| Abstract | The growth of e-commerce market in Indonesia rises rapidly. With the number of internet users reaching 143.26 million people or about 54.68 % of the total population in Indonesia in 2017, it becomes potential mar-ket for the future. Because of these significant numbers of users, it is important to understand factors affect-ing consumers purchase intention in online shopping. The previous study indicated that trust was considered a key factor affecting consumers purchase intention. This study explored the influence of perceived risk and reputation on perceived trust and consumer purchase intention. The empirical result obtained in a sample of 152 users that had previously visited several online vendor websites indicated that online purchase intention was influenced positively by perceived risk and perceived trust, perceived trust was positively influenced by perceived risk and perceived reputation and trust mediated the relationship between perceived risk and per-ceived reputation to purchase intention. Keywords—Online Purchase Intention; Online shopping; Customer Trust |
| Starting Page | 1 |
| Ending Page | 4 |
| Page Count | 4 |
| File Format | PDF HTM / HTML |
| DOI | 10.2991/aebmr.k.200131.001 |
| Alternate Webpage(s) | https://download.atlantis-press.com/article/125933732.pdf |
| Alternate Webpage(s) | https://doi.org/10.2991/aebmr.k.200131.001 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
