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International Review on Public and Nonprofit Marketing : Volume 14

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International Review on Public and Nonprofit Marketing : Volume 11

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International Review on Public and Nonprofit Marketing : Volume 5

International Review on Public and Nonprofit Marketing : Volume 4

International Review on Public and Nonprofit Marketing : Volume 3

International Review on Public and Nonprofit Marketing : Volume 2

International Review on Public and Nonprofit Marketing : Volume 1

International Review on Public and Nonprofit Marketing : Volume 1, Issue 2, December 2004

Market orientation in public university: A challenge for the Spanish University system

Barriers to university on-line education: Towards a better understanding from a marketing view

Public health services and social marketing: An application for public hospital emergency services

Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation

Building consumer/arts institution relationships: An exploratory study in contemporary art museums

Social responsability in financial institutions: An exploratory study in portugal

Image transference from product branding to place branding: The case study of Marinha Grande Mglass

The role of the regional tourist boards in the destination marketing policies. The case of the dolomites

Production, market and consumption of the agri-food products in Romania

International Review on Public and Nonprofit Marketing : Volume 1, Issue 1, June 2004

Barriers to university on-line education: Towards a better understanding from a marketing view

Content Provider	Springer Nature Link
Author	Eusebio, Ana Justel Cousté, ra Lado Partal, Ma de las Mercedes Martos
Copyright Year	2004
Abstract	Este estudio aplica un enfoque de marketing al estudio de las nuevas formas de enseñanza universitaria basadas en el uso de internet, y mñs en concreto, los cursos mñsteron-line. Para ello se analizan las percepciones de los estudiantes, explorando los factores que les impulsan a realizar cursoson-line y los que, por el contrario, los desmotivan. Los objetivos del trabajo son múltiples: se estudia la perceptiún de los masterson-line versusoffline, los factores determinantes de la elección y se elabora un óndice sobre barreras percibidas para la adopción, con la intentión de descubrir diferencias significativas por sectores de población. Los dates provienen de muestra seleccionada aleatoriamente de un panel de internautas representativo de la población espaóola.This study applies a marketing approach to the study of a new learning method based on the Internet use and the development of on-line courses. The study is focused on the student’s motivations, perceived advantages and disadvantages of internet-based learning by analysing those factors inducing the choice of attend on-line programs, and those other factors that discourage students from following this kind of programs. Moreover, this paper investigates the perceptions about the comparative efficacy of on-lineversus off-line master programs, examining differences by population sectors. Given the research objectives, the data were collected from a random selected sample using a representative panel of Spanish internet users.
Starting Page	29
Ending Page	42
Page Count	14
File Format	PDF
ISSN	18651984
Journal	International Review on Public and Nonprofit Marketing
Volume Number	1
Issue Number	2
e-ISSN	18651992
Language	English
Publisher	Springer-Verlag
Publisher Date	2004-01-01
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Educational marketing students’ motivations master on-line programs Marketing
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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Barriers to university on-line education: Towards a better understanding from a marketing view

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