NDLI: Building consumer/arts institution relationships: An exploratory study in contemporary art museums

Content Provider	Springer Nature Link
Author	Passebois, Juliette Aurier, Philippe
Copyright Year	2004
Abstract	Although cultural consumption continues to grow, arts institutions more than ever must focus on the needs of their clients. How does one reconcile cultural needs with the need for high attendance rates? Visitor loyalty seems to be the best strategy in response to this challenge. Having first touched on the attraction of loyalty, we attempt here to understand what motivates visitors (clients) to engage in a long-term relationship with a museum. A conceptual model is presented and illustrated with a case study: contemporary art work center.Aunque el consumo cultural continúa creciendo, las instituciones relacionadas con el mundo del arte deben centrarse más que nunca en las necesidades de sus clientes.áCámo se pueden compatibilizar las necesidades culturales con la necesidad de lograr altas tasas de visitantes? La lealtad de los visitantes parece ser en este orden de cosas la mejor estrategia de respuesta a la situatión planteada. Tras una breve referencia a la atracción y fidelización, con el presente trabajo se pretende entender mejor qué es lo que hace que los visitantes (clientes) se decidan a establecer una relatión a largo plazo con un museo. A tal fin, se propone un modelo conceptual ilustrado con el estudio de un caso referido a un centra de arte contemporáneo.
Starting Page	75
Ending Page	88
Page Count	14
File Format	PDF
ISSN	18651984
Journal	International Review on Public and Nonprofit Marketing
Volume Number	1
Issue Number	2
e-ISSN	18651992
Language	Spanish
Publisher	Springer-Verlag
Publisher Date	2004-01-01
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Museums contemporary art experience value and loyalty relationships marketing Marketing
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Marketing

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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