NDLI: Motivations to volunteer: The role of altruism

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Motivations to volunteer: The role of altruism

Content Provider	Springer Nature Link
Author	Burns, David J. Reid, Jane S. Toncar, Mark Fawcett, Jeffrey Anderson, Cynthia
Copyright Year	2006
Abstract	The objective of this study is to examine the motivations of college students to engage in volunteering with the purpose of increasing understanding of the choices made by these individuals to volunteer. Specifically, what role does altruism play in the motivations of college students to volunteer?The findings from this study indicate that, of the various motivations that young adults possess to volunteer, altruism appears to be involved with each. Consequently, it appears that appealing to the altruistic motivations of potential new young adult volunteers may be a profitable strategy to attract volunteers regardless of the primary motivations to volunteer that the potential volunteers may possess.
Starting Page	79
Ending Page	91
Page Count	13
File Format	PDF
ISSN	18651984
Journal	International Review on Public and Nonprofit Marketing
Volume Number	3
Issue Number	2
e-ISSN	18651992
Language	English
Publisher	Springer-Verlag
Publisher Date	2006-01-01
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Volunteering volunteers altruism nonprofit organizations Marketing
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Marketing

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