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Orientation Relationnelle versus Transactionnelle Du Client: Developpement D'une Echelle Dans Le Secteur Bancaire Français. Une Etude Exploratoire
| Content Provider | Semantic Scholar |
|---|---|
| Author | Benamour, Yasmine Prim-Allaz, Isabelle |
| Copyright Year | 2000 |
| Abstract | The authors conduct an exploratory study in order to develop a measurement scale of customers transactional/relational orientation. The study is implemented in the context of French banking industry in both B.-to-C. and B.-to-B. environments. The results show that a different scale is needed for each context. |
| Starting Page | 1111 |
| Ending Page | 1123 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/halshs-00471316/document |
| Alternate Webpage(s) | https://basepub.dauphine.fr/bitstream/handle/123456789/4264/CR279.pdf?sequence=1 |
| Alternate Webpage(s) | http://www.alain-moroni.fr/telechargement/btsmuc/Ressources/44-Mkt%20bancaire%20du%20transactionnel%20vers%20le%20relationnel.pdf |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/file/index/docid/471316/filename/AFM2000_Benamour_Prim.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |