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La reputación online y su impacto en la política de precios de los hoteles
| Content Provider | Semantic Scholar |
|---|---|
| Author | Diana-Jens, Patricia Ruibal, Antonio Rodríguez |
| Copyright Year | 2015 |
| Abstract | In this study it is proven that a good online reputation, understood as the first position in a geographical area following the Tripadvisor’s Popularity Index, allows hotels holding this first position to offer higher prices than the ones offered by their competitors. Specifically, an hotel holding the first position, apart from having more visibility and therefore more choices of being booked by the consumer, offers its rates an average of 22,26% higher than the rates offered by the competitive set for the same type of product. |
| Starting Page | 129 |
| Ending Page | 155 |
| Page Count | 27 |
| File Format | PDF HTM / HTML |
| DOI | 10.6018/turismo.36.230911 |
| Alternate Webpage(s) | https://digitum.um.es/xmlui/bitstream/10201/45934/1/230911-816151-1-PB.pdf |
| Alternate Webpage(s) | https://doi.org/10.6018/turismo.36.230911 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
