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El marketing educativo y la satisfacción del cliente en la institución educativa Trilce Santa Anita, UGEL N° 6, 2016
| Content Provider | Semantic Scholar |
|---|---|
| Author | Uzátegui, Carrera António, Jorge |
| Copyright Year | 2017 |
| Abstract | The research was developed in order to determine the relationship between educational marketing and customer satisfaction in the educational institution Trilce Santa Anita UGEL No. 6 2016. For the first variable, educational marketing, the study was approached from the focus Quantitative in the social sciences that originates in the work of Comte and Durkheim, with the significant influence of Bacon, Locke and Kant. Such an approach starts from a positivist approach, whose objective is to explain and describe casually, as well as to generalize, extrapolate and universalize, being the object of this research made objective objectives and subject to general laws and standards. For the second variable, customer satisfaction, we took into account the hypothetical deductive approaches of Strike and Posner (from top to bottom). In this study, the hypothetical deductive method was used because the problem was observed, the hypotheses were formulated and the timely test was performed. Methodologically, it was framed in the applied type, correlational level, with a non-experimental cross-sectional design. Two questionnaires were created that went through the corresponding filters to collect information for each study variable. The first of them with 33 items and the other with 19, with three alternative answers. The population was 524 and a sample of 134 parents was taken. The results of the research were performed through the descriptive analysis of the variables and the inferential analysis to know the level of correlation using the Rho Spearman test, thus answering the problems, verifying compliance with the objectives and rejecting the null hypothesis. It was concluded that there is a significant correlation equal to 0, 808 between the variables educational marketing and customer satisfaction. In this way, the general hypothesis of the investigation was accepted and the null hypothesis was rejected. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repositorio.ucv.edu.pe/bitstream/handle/UCV/17069/Carrera_UJCA.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
