NDLI: A Utilização De Alianças Estratégicas Na Internacionalização De Pequenas E Médias Empresas: Estudo De Caso Em Uma Empresa Brasileira De Tecnologia Da Informação

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A Utilização De Alianças Estratégicas Na Internacionalização De Pequenas E Médias Empresas: Estudo De Caso Em Uma Empresa Brasileira De Tecnologia Da Informação

Content Provider	Semantic Scholar
Author	Krakawer, Patrícia Viveiros De Castro Jussani, Ailton Conde Vasconcellos, Eduardo Pinheiro Gondin De
Copyright Year	2013
Abstract	This paper aims to understand how strategic alliances can facilitate the internationalization of Brazilian small and medium-sized enterprises (SMEs), so that they can operate with reduced cost and structure. Two aspects were studied in depth: criteria for selecting partners and advantages and disadvantages of using alliances for internationalization, considering strengths and weaknesses. A literature review was performed on topics related to internationalization, strategic alliances and context of SMEs, so that these data were the basis for the development of the research. The methodology was exploratory and qualitative, with a single case study in an information technology company in Sao Paulo, with a branch in Atlanta, United States. The case analysis demonstrated that there are several advantages gained by using strategic alliances in the internationalization process of small and medium-sized enterprises, especially with regard to cost reduction and improved market access. The importance of the complementary strengths of the partners to the success of the alliance was also evident. This article contributes to SMEs to view the possibility of expanding their market internationally with reduced cost, thus increasing their competitiveness.
Starting Page	299
Ending Page	311
Page Count	13
File Format	PDF HTM / HTML
DOI	10.5700/rege501
Volume Number	20
Alternate Webpage(s)	https://www.revistas.usp.br/rege/article/download/98688/97271/
Alternate Webpage(s)	http://sistema.semead.com.br/13semead/resultado/trabalhosPDF/137.pdf
Alternate Webpage(s)	https://doi.org/10.5700/rege501
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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