NDLI: ALIANÇAS ESTRATÉGICAS x VANTAGENS COMPETITIVAS: UM ESTUDO DE CASO DA PARCERIA ENTRE UMA EMPRESA DE PLÁSTICOS E SEUS FORNECEDORES INTEGRADOS

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ALIANÇAS ESTRATÉGICAS x VANTAGENS COMPETITIVAS: UM ESTUDO DE CASO DA PARCERIA ENTRE UMA EMPRESA DE PLÁSTICOS E SEUS FORNECEDORES INTEGRADOS

Content Provider	Semantic Scholar
Author	Santos, Genéia Lucas Dos Zaccaron, Vilmar José
Copyright Year	2017
Abstract	Neste estudo objetivou-se identificar a existencia de aliancas estrategicas entre uma empresa de embalagens plasticas e o seu principal fornecedor integrado, uma clicheria (catarinense), analisando os elementos presentes e conhecendo as principais vantagens competitivas adquiridas ou conquistadas por ambas. Para tanto foi desenvolvido um estudo de caso de abordagem qualitativa, com natureza descritiva, onde os dados foram coletados atraves de entrevistas semiestruturadas, aplicadas junto ao fornecedor integrado, e por intermedio de relatorios disponibilizados pela empresa. Os dados foram analisados atraves da tecnica de analise de conteudo. Percebeu-se com o estudo que os fornecedores que representam o maior custo para a empresa, nao sao os selecionados como integrados, e sim aqueles que exercem funcao estrategica voltada a qualidade no produto final. Segundo os gestores, a empresa vende imagem, solucoes e nao somente uma embalagem. Entre os 24 fornecedores selecionados, apenas 3 foram classificados como integrados, destes apos avaliacao das vantagens competitivas pode-se chegar a conclusao que a clicheria seria a que alem das vantagens tambem apresenta uma forma de alianca estrategica, pois por intermedio dela, da disponibilizacao da sua tecnologia e know how de mercado, atende ao proposito maior da empresa que e o valor pela qualidade. Palavras-Chave : Aliancas Estrategicas. Vantagens Competitivas. Relacao Cliente-Fornecedor. Strategic Alliances X Competitive Advantages: a partnership case study between a company of plastics and its suppliers integrated Abstract : This study aimed to identify the existence of strategic alliances between plastic packaging company and its major integrated supplier, clicheria (Santa Catarina), analyzing the elements present and knowing the main competitive advantages acquired or conquered by both. Therefore we developed a case study of qualitative approach, descriptive, where data were collected through semi-structured interviews, applied by the integrated supplier, and through reports provided by the company. Data were analyzed using content analysis technique. Realized with the study that suppliers represent the largest cost for the company, they are not selected as integrated, but those who exercise strategic role focused on the quality of the final product. According to managers, the company sells image, solutions and not just a package. Among the 24 selected suppliers, only 3 were classified as integrated, these after evaluation of competitive advantage can come to the conclusion that clicheria would be that besides the advantages also features a form of strategic alliance, because through it, the provision of its technology and know-how of the market, serves the greater purpose of the company which is the value for the quality. Keywords: Strategic Alliances. Competitive. Customer-Supplier Relationship.
File Format	PDF HTM / HTML
DOI	10.33362/visao.v1i2.1035
Volume Number	1
Alternate Webpage(s)	http://periodicos.uniarp.edu.br/visao/article/download/1035/512
Alternate Webpage(s)	https://doi.org/10.33362/visao.v1i2.1035
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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