NDLI: Türki̇ye’de İlk 500’e Gi̇ren İşletmelerde Rekabetçi̇ İsti̇hbarat Si̇stemi̇ Uygulamalarina İli̇şki̇n Bi̇r Araştirma

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Türki̇ye’de İlk 500’e Gi̇ren İşletmelerde Rekabetçi̇ İsti̇hbarat Si̇stemi̇ Uygulamalarina İli̇şki̇n Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Seviçin, Ahmet
Copyright Year	2005
Abstract	Dunyada rekabetci istihbarat sistemi (RIS) uygulamalari ve bu uygulamalara iliskin arastirmalar her gecen gun artmasina ragmen, Turkiye’de isletmelerin RIS uygulamalari hakkinda cok az sey bilinmektedir. Bu calisma; temel olarak, bu konudaki acigin kapatilmasina katkida bulunmayi amaclamakta; spesifik olarak da, Turkiye’de ilk 500’e giren buyuk isletmelerde RIS uygulamalarinin ne kadar yaygin oldugunu ve nasil uygulandigini belirlemeyi amaclayan bir arastirmanin bulgularini sunmaktadir. Arastirmada anket ile veri toplama teknigi kullanilmistir. Bu arastirmanin temel sonuclari sunlardir: Arastirmaya dahil olan isletmeler, rekabetci istihbarat faaliyetlerini isletmelerinin basarisi icin onemli bulmaktadirlar ve surekli bu faaliyetlerde bulunmaktadirlar. Yakin bir gelecekte, artan rekabetin yogunlugu ile birlikte istihbarat faaliyetlerinin de artacagini belirtmektedirler. Ancak, isletmeler bugun icin istihbarat faaliyetlerini ayri bir RIS birimi olusturmadan, pazarlama departmanlari tarafindan informel bir sekilde yerine getirmektedirler.
Starting Page	181
Ending Page	205
Page Count	25
File Format	PDF HTM / HTML
DOI	10.17065/huiibf.20603
Volume Number	23
Alternate Webpage(s)	https://dergipark.org.tr/download/article-file/309150
Alternate Webpage(s)	https://doi.org/10.17065/huiibf.20603
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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