NDLI: Eti̇k, Kurumsal İti̇bar Ve Kurumsal Performans İli̇şki̇si̇ni̇ Beli̇rlemeye Yöneli̇k İlk 500 İşletme İçi̇nde Yapilmiş Bi̇r Araştirma

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Eti̇k, Kurumsal İti̇bar Ve Kurumsal Performans İli̇şki̇si̇ni̇ Beli̇rlemeye Yöneli̇k İlk 500 İşletme İçi̇nde Yapilmiş Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Sayli, Yrd. Doç. Dr. Halil Ağca, Yrd. Doç. Dr. Veysel Kizildağ, Arş. Gör. Duygu Uğurlu, Arş. Gör. Özlem Yaşar
Copyright Year	2009
Abstract	Etik ve kurumsal itibar, farklilasan is ortaminda ve yeni rekabet sartlarinda onemli bir farklilasma araci olarak gorulmeye baslanmistir. Farklilasma araci olarak etik ve kurumsal itibar, surekli ve guvenilir iliskiler kurma ve yuksek performans elde etme konusunda da temel is degerlerinden biri haline gelmektedir. Etik ve kurumsal itibar, 2000’li yillarda yeniden yogun bir sekilde hem bilimsel cevrede ve hem de is dunyasinda gundeme gelmis ve incelenmeye baslanmistir. Arastirmanin amaci; oncelikle etik, kurumsal itibar ve kurumsal performans arasindaki iliskileri incelenmektir. Bu amac cercevesinde, orneklem Turkiye’nin Ilk 500 buyuk isletmesi icerisinden secilmistir. IMKB uyesi olan ve olmayan isletmeler arasinda bir farklilasma var mi? sorusu cevaplandirilmaya calisilmaktadir. Arastirmadan elde edilen sonuclara gore itibar uzerinde etik ilkelerin onemli bir belirleyici oldugu ortaya cikmistir. Performans faktoru olarak finansal gostergelere dayali isletme performansiyla kurumsal itibar arasinda anlamli iliski cikmazken, kalite ve musteri memnuniyetiyle kurumsal itibar arasinda anlamli iliskiler gorulmektedir. Bununla birlikte IMKB’ye kayitli olan ve olmayan isletmeler arasinda anlamli farkliliklarin ortaya cikmadigi gorulmustur
Starting Page	171
Ending Page	180
Page Count	10
File Format	PDF HTM / HTML
Volume Number	14
Alternate Webpage(s)	http://dergipark.gov.tr/download/article-file/194662
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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