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Avaliação dos impactos das propagandas políticas Amigos da Escola no âmbito escolar
| Content Provider | Semantic Scholar |
|---|---|
| Author | Torquato, Iracema Batista |
| Copyright Year | 2005 |
| Abstract | This doctorate thesis named Avaliação dos Impactos da Propaganda Política ‘Amigos da Escola’ no Âmbito Escolar (Evaluation of the Impacts of the Publicity Campaign ‘Schools Friends’ on a Sample of Informants) describes and evaluates through the reading and interpretation of the several languages the impacts of the Brazilian TV station Rede Globo’s publicity campaign on its informants. These were postgraduates in Science Education from Faculdade de Ciências in the city of Bauru, São Paulo state; college professors; media professionals and Comunique-se website users. The data were collected through interviews with the informants which were revised and formatted so they were closed, semi-open and open questions. Based on Peircean semiotics, the analysis revealed that the proposal of that campaign was approved of by 59% of the informants, which is a positive result provided it is the first time there is a TV publicity campaign aimed to mobilize non-profit organisations at national level either to help schools run by the Brazilian government improve or to be aware of their problems. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repositorio.unesp.br/bitstream/handle/11449/104835/torquato_ib_dr_mar.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
