NDLI: Evaluation framework for mobile ticketing applications in public transit: a case study

Content Provider	IET Digital Library
Author	Bartin, Bekir Ozbay, Kaan Yang, Hong
Abstract	Both in the US and abroad, various transit agencies have started to implement mobile ticketing applications, which save commuters time during ticket purchase and allows them to avoid surcharges typically incurred when purchasing tickets on-board. Mobile ticketing applications also have a high potential to help transit agencies reduce costs, give them a better understanding of commuter behaviour, and allow them to make their services more efficient. However, it is not a straightforward task to predict the customers’ reaction and gain their trust and to increase the adoption rate of this relatively new technology. A comprehensive evaluation plan is required to detect and fix critical usability problems during both the application development and system wide implementation phases. To address this need, a four-stage evaluation framework is proposed in this study for mobile ticketing technologies in public transit to improve their usability and enhance their adoptability by the potential users. The proposed evaluation framework was employed when New Jersey transit's mobile ticketing application, MyTix, introduced in 2013, was being developed.
Starting Page	1166
Ending Page	1173
Page Count	8
ISSN	1751956X
Volume Number	12
e-ISSN	17519578
Issue Number	Issue 9, Nov (2018)
Alternate Webpage(s)	https://digital-library.theiet.org/content/journals/iet-its/12/9
Alternate Webpage(s)	https://digital-library.theiet.org/content/journals/10.1049/iet-its.2018.5248
Journal	IET Intelligent Transport Systems
Publisher Date	2018-07-26
Access Restriction	Open
Rights Holder	© The Institution of Engineering and Technology
Subject Keyword	Adoption Rate Application Development Phase Behavioural Sciences Computing Commuter Behaviour Understanding Comprehensive Evaluation Plan Consumer Behaviour Cost Reduction Critical Usability Problem Customers Reaction Prediction Four-stage Evaluation Framework Marketing Computing Mobile Computing Mobile Ticketing Technology MyTix New Jersey Transit Mobile Ticketing Application Pervasive Computing Public Transit Social And Behavioural Sciences Computing System Wide Implementation Phase Ticket Purchase Traffic Engineering Computing Transit Agencies Ubiquitous US
Content Type	Text
Resource Type	Article
Subject	Law Transportation Environmental Science Mechanical Engineering

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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