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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Chen, L.Y.A. |
| Copyright Year | 2010 |
| Description | Author affiliation: Department of Hospitality Management, MingDao University, Taiwan (Chen, L.Y.A.) |
| Abstract | This study examined how transformational leadership styles affect innovative culture, and consequently affect the implementation of knowledge-based customer relationship management in the Taiwanese hotel industry. A model of these relationships was created based on earlier research and used Bass and Avolio's Multi-Factor Leadership Questionnaire, a 12-item scale for assessing innovative culture along with questions to assess a multi-dimensional construct for CRM. The model was tested and modified using structural equation modeling. The results generally support a positive relationship between transformational leadership styles, innovative culture and the implementation of KCRM. In particularly, the mediated role of organizational innovative culture was found between transformational leadership styles and the implementation of KCRM. Suggestions for future research are also included. |
| Starting Page | 527 |
| Ending Page | 531 |
| File Size | 619217 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781424485017 |
| ISSN | 2157362X |
| e-ISBN | 9781424485031 |
| e-ISBN | 9781424485024 |
| DOI | 10.1109/IEEM.2010.5674504 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-12-07 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Industries Technological innovation Innovation Knowledge based systems Knowledge Management Customer relationship management Organizations Customer Relationship Management Lead Knowledge management Transformational Leadership |
| Content Type | Text |
| Resource Type | Article |
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