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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Lee, C.C. Lu, D.C. Lin, T.T. |
| Copyright Year | 2010 |
| Description | Author affiliation: Chunghwa Telecom Co., Ltd., Taipei, Taiwan (Lu, D.C.) || Department of International Business, National Dong Hwa University, Hualien, Taiwan (Lin, T.T.) || Department of Accounting Information, National Taipei College of Business, Taiwan (Lee, C.C.) |
| Abstract | This paper aims to probe into the mobile virtual private network (MVPN) and analyzes the impact of project management on the profit contribution of a case mobile company. An empirical model is constructed based on multiple regressions. The dependent variable is the profit contribution from each of six major corporate customers of MVPN services of the case mobile company; independent variables include the service benefits of MVPN services, whether the preferential price of mobile phone is offered by the case mobile company, the monthly mobile bill discount provided by the case mobile company, and the monthly mobile bill subsidy amount offered by corporations to their employees. The empirical results can establish a core business strategy on customer value proposition and identify the best market segment to enhance the profitability and sustainable growth in order to increase the case mobile company's market competitiveness and business performance. |
| Starting Page | 874 |
| Ending Page | 878 |
| File Size | 501522 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781424485017 |
| ISSN | 2157362X |
| e-ISBN | 9781424485031 |
| e-ISBN | 9781424485024 |
| DOI | 10.1109/IEEM.2010.5674206 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-12-07 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | project management Profitability profit contribution Companies Mobile communication Mobile handsets mobile virtual private network services multiple regression analysis Probes Mobile computing |
| Content Type | Text |
| Resource Type | Article |
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