NDLI: Study on the influence of Instant Messaging Services Quality to network enterprise customer loyalty

Content Provider	IEEE Xplore Digital Library
Author	Mei Lei Ding Kai
Copyright Year	2012
Description	Author affiliation: Baotou Guyang County Government, China, 014010 (Ding Kai) \|\| School of Economic and Management, Inner Mongolia University of Science and Technology, China, 014010 (Mei Lei)
Abstract	In recent years, China's Internet industry maintains a faster growth state, in which Instant Messaging Services has become the top utilization rate of Internet applications. This paper makes empirical study on network enterprise Instant Messaging Services, taking the fast developing Internet Instant Messaging as research background, the correlation between Instant Messaging Services Quality and enterprise Customer Loyalty as research purpose, network Instant Messaging users as research object. The research process mainly has three parts. First, this paper selects initial data through questionnaire. Then it extracts the factors of related items to Instant Messaging Services Quality based on data validity testing, ensures the study hypothesis on the extracted main factors using Correlation Analysis and constructs the study model. Finally, based on previous successful work, it applies regression analysis to test the hypothesis and reaches the conclusion which can provide some managerial inspirations.
Starting Page	874
Ending Page	881
File Size	357368
Page Count	8
File Format	PDF
ISBN	9781467330152
ISSN	21551855
e-ISBN	9781467330145
DOI	10.1109/ICMSE.2012.6414281
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-09-20
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	services quality Correlation Customer satisfaction customer loyalty Instant messaging network enterprise instant messaging Mathematical model Reliability Equations Standards
Content Type	Text
Resource Type	Article

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