NDLI: An empirical research on the relationship among entrepreneurial green human capital, social responsibility and customer equity in the high-tech enterprises

Content Provider	IEEE Xplore Digital Library
Author	Liu Jia-xin Liu Bing
Copyright Year	2012
Description	Author affiliation: School of Management, Hebei University of Technology, China, 300401 (Liu Jia-xin; Liu Bing)
Abstract	In recent years, with the rise of green economy, the international society has been paying more attention to the environmental protection and customer equity increasingly, which has a significant impact on the business community. In an age of green economy, the traditional human capital has to transform into the green human capital in order to give the competitive advantage to the enterprises. Green human capital, social responsibility and customer equity are the driving forces of high-tech enterprises sustainable development. On the basis of literature review, this research proposes hypothetic model of the relationship among green human capital, social responsibility and customer equity, and then validates this model by way of the multilevel behavioral questionnaires inventory. The results of empirical research show that green human capital and social responsibility of high-tech enterprises have a significant positive effect on customer equity, and social responsibility also has a significant positive effect on green human capital.
Starting Page	783
Ending Page	789
File Size	334599
Page Count	7
File Format	PDF
ISBN	9781467330152
ISSN	21551855
e-ISBN	9781467330145
DOI	10.1109/ICMSE.2012.6414268
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-09-20
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Ethics customer equity Law Green products green human capital Humans social responsibility Indexes Mathematical model Reliability high-tech enterprises
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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