NDLI: Can green fatigue hamper sustainability communication efforts?

Content Provider	IEEE Xplore Digital Library
Author	Strother, Judith B. Fazal, Zohra
Copyright Year	2011
Description	Author affiliation: Florida Institute of Technology (Strother, Judith B.; Fazal, Zohra)
Abstract	Because of the tremendous increase in the amount of information about sustainability and environmental issues in general, there is risk of information overload. This specialized kind of information overload, green fatigue, could harm efforts to communicate about sustainability issues. The public is also somewhat cynical about much of the green marketing that is pervasive. A survey of 213 students was conducted at Florida Institute of Technology to analyze their perceptions of the amount of information about green issues and the potential impact on conservation behaviors. While most students felt that there is currently not too much conservation information, they acknowledged that people are often frustrated when they feel overloaded with information. Organizations must be diligent about incorporating sustainability messages throughout their structure and be transparent about their environmental efforts.
Starting Page	1
Ending Page	6
File Size	246977
Page Count	6
File Format	PDF
ISBN	9781612847801
ISSN	21581002
e-ISBN	9781612847795
DOI	10.1109/IPCC.2011.6087206
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-10-17
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Green products Companies Media Fatigue Standards organizations Recycling sustainability communication Green fatigue green marketing information overload
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in