NDLI: Sustainably framing product advertising

Content Provider	IEEE Xplore Digital Library
Author	Redman, Shannon
Copyright Year	2011
Description	Author affiliation: Florida Institute of Technology (Redman, Shannon)
Abstract	American consumers are ahead of the sustainable-behavior curve in regards to product advertising. They are reducing and reusing at historic rates as is evident in the Municipal Solid Waste trends over the last decade. This change in consumer behavior is due to the changes in household economics invoked by the Great Recession and indicates that not only have consumers switched to cheaper brands as confirmed by market research, it also confirms that consumption overall has declined. It is very likely that these changes in consumer behavior will be long term as was evident in Japan in the decade following the Asian Financial Crisis. In opposition to the more sustainable consumer behavior, many green and non-green products continue to be advertised for their convenience attributes, which typically indicate they are single-use, disposable products. This paper will postulate why it may be timely and relevant to frame product advertising with a sustainability discourse based on present day society and on the philosophy of the Three R's hierarchy (reduce, reuse, and recycle). This framing would replace the current discourse that tends to choose to either reduce, reuse, or recycle and places the future environment at the center instead of the conversation. The goal of the reframing is to counter unethical product advertising and strengthen the new consumer behaviors brought about by the financial crises for the long-term benefits of society and the environment.
Starting Page	1
Ending Page	8
File Size	244147
Page Count	8
File Format	PDF
ISBN	9781612847801
ISSN	21581002
e-ISBN	9781612847795
DOI	10.1109/IPCC.2011.6087204
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-10-17
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Green products Advertising Consumer behavior Recycling Humans Economics Frequency control Three R's philosophy financial crisis framing product advertising
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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