NDLI: The Cause and Countermeasure of the Bullwhip Effect Explained in the Economics

Content Provider	IEEE Xplore Digital Library
Author	Tao Zhang Jing Tian Yue-Jie Zhang Xian Chen
Copyright Year	2006
Description	Author affiliation: Sch. of Inf. Manage. & Eng., Shanghai Univ. of Finance & Econ. (Tao Zhang)
Abstract	The bullwhip effect that exists universally in the supply chain affects the efficiency of the total operation of the supply chain. This paper analyzes the bullwhip effect phenomenon by the principal-agent theory, and considers it stems from the structure of the supply chain. In other word, any pair in a supply chain with business relation all has a bidirectional principal and agent partnership. This kind of partnership is caused by incomplete information and imperfect contract, including the lacking of effective prompting and supervising mechanism that result the repeated secondary choices of goals and aim between the principal and the agent. This paper builds a two-phase mathematic supply chain model in the case of asymmetric information and studies the information sharing problem on the basis of principal-agent theory. The results show that the producer can spirit up the retailer by price discount, market reassigning, and allowance, as return for the sharing of information
Sponsorship	IEEE Syst., Man and Cybernetics Hebei Univ.
Starting Page	2554
Ending Page	2559
File Size	371338
Page Count	6
File Format	PDF
ISBN	1424400619
DOI	10.1109/ICMLC.2006.258848
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-08-13
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Supply chains Economics Food manufacturing Finance Supply chain management Uncertainty Marketing and sales Information management Computer science Contracts information sharing Bullwhip effect Principal-Agent theory asymmetric information
Content Type	Text
Resource Type	Article

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