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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Kuo-Cheng Yin Hsin-Chieh Wang Don-Lin Yang Jungpin Wu |
| Copyright Year | 2012 |
| Abstract | With the advancement of network and multimedia technologies, many computer convergence applications have emerged. Digital signage via the Internet is one of the innovative uses adopted by the commercial industry. Commercials are a part of our daily lives, for instance, indoor and outdoor digital signs can be found in department stores and baseball parks, respectively. For a new media or commercial advertisement channel, it is important to measure and monitor its effectiveness. Here, we use data mining to investigate the results of digital advertising in broadcasting through the digital signage system. In this study, we aimed to understand the effectiveness of digital signage - whether its advertisement attracts the target customers. Based on the commercial programs requested by clients, we used face recognition and data mining technologies to recognize the facial features of customers from different angles when facing the display screen. Then we determined whether a consumer is watching advertisements and tracked the viewing duration. Lastly we analyzed the obtained data to evaluate the effectiveness of the digital signage advertisement. Our experiments show that our approach is feasible and can meet users¡¦ expectations. |
| Starting Page | 169 |
| Ending Page | 172 |
| File Size | 345266 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781467307673 |
| DOI | 10.1109/IS3C.2012.51 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2012-06-04 |
| Publisher Place | Taiwan |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Digital signage system Face recognition Digital advertisement Broadcasting Media Data mining Face Face detection Advertising |
| Content Type | Text |
| Resource Type | Article |
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