NDLI: Testing the media equation with children

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Testing the media equation with children

Content Provider	ACM Digital Library
Author	Chiasson, Sonia Gutwin, Carl
Abstract	Designers of children's technology are often more interested in user motivation than those who design systems for adults. Since children's technology often has aims such as education or practice, keeping the user engaged and interested is an important objective. The Media Equation - the idea that people respond socially to computers - shows potential for improving engagement and motivation. Studies have shown that people are more positive about both themselves and the computer when software exhibits certain social characteristics. To explore the possible value of the Media Equation as a design concept for children's software, we replicated two of the original Media Equation studies, concerning the effects of praise and team formation. Our results, however, were contrary to our expectations: we did not find evidence that children were significantly affected by social characteristics in software, and adults were influenced in only a few cases. These results raise questions about using the Media Equation as a design principle for children's software.
Starting Page	829
Ending Page	838
Page Count	10
File Format	PDF
ISBN	1581139985
DOI	10.1145/1054972.1055089
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2005-04-02
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Children's technology Casa Media equation
Content Type	Text
Resource Type	Article

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