NDLI: Developing a comprehensive communication strategy to meet the needs of various stakeholder groups

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Developing a comprehensive communication strategy to meet the needs of various stakeholder groups

Content Provider	ACM Digital Library
Author	Janz, Kenneth Gruenert, Emily
Abstract	Instructional and Research Technology Services (IRTS) at Indiana State University, through input from various stakeholder groups, has developed a comprehensive communication strategy for the Office of Information Technology (OIT). This plan covers communications to internal OIT staff, Indiana State staff, faculty, and students, as well as the general public. This plan created mechanisms to market OIT services, publicize OIT accomplishments, support other OIT units in their documentation of operational services, and to support the CIO's goal of enhancing customer service. In working on this strategy IRTS has been identifying and implementing best practices for communicating to its campus constituencies.The plan was based around three communications and marketing channels (print, electronic, and events/presentations). During the first year of the plan IRTS has created and distributed:The ISU Technology Profile - The information for this document was collected from various units across campus. It details, in charts and graphs, the resources, personnel, and outputs from OIT.Technology @ Indiana State: Faculty/Staff and Student Guides - These guides provide basic, yet useful, information to help the university community to use the tremendous technology resources available at Indiana State.Sycamore.Net Newsletter - This bi-monthly newsletter was created to enhance communication across campus by informing the campus of technology-related activities and providing information to augment users' technology experience.Technology Infomercials - Short, 30-second to 3-minute, videos highlighting information technology services on campus.Other Communication Vehicles - Brochures, ads in the campus student newspaper, updated OIT Web site, scholarly publication centered on faculty use of technology, creation of a campus wide message board system, documentation of new initiatives, and monthly meetings with the local media to publicize new project and initiatives.
Starting Page	122
Ending Page	129
Page Count	8
File Format	PDF
ISBN	1595932003
DOI	10.1145/1099435.1099463
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2005-11-06
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Communications assessment Documentation Communications Focus groups Technology planning Marketing Technology training Survey Staff development Collaboration Support services Faculty development Communication strategies Technology needs assessment
Content Type	Text
Resource Type	Article

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Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in