NDLI: ReaderCentric writing for the prosumer marketplace:proposing a new, content-based information architecture model

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ReaderCentric writing for the prosumer marketplace:proposing a new, content-based information architecture model

Content Provider	ACM Digital Library
Author	Hailey, David E.
Abstract	As usability experts describe the appropriate models for writing in digital, they consistently express the need to write in a user-centric format. While I agree with the importance of efficient navigation in Web content, I suggest that user-centric writing only applies to part of the content we find in a website. Other styles of writing are almost always required. Two additional styles are persuasion-centric and quality-centric writing. These two styles are required by almost all marketing writing and especially marketing writing for the prosumer community. In this article I extend the ideas found in user centered design to include user-centric, persuasion-centric, and quality-centric writing (which combination I call ReaderCentric writing). I believe this impacts information architecture in a number of important ways, perhaps most notably in the way the various writing styles impact the mindset of the information architect. I will explain why these writing models are important and demonstrate what happens when the models are ignored or not understood, plus how they may be successfully applied to marketing documents on the Internet. Finally, I will speculate on how information architecture may be adjusted to meet the needs of the content, writer, and reader.
Starting Page	12
Ending Page	17
Page Count	6
File Format	PDF
ISSN	21661642
DOI	10.1145/2466489.2466493
Journal	Communication Design Quarterly Review (CDQR)
Volume Number	1
Issue Number	3
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-01-01
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Prosumer User-experience analysis Persuasion-centric writing Quality-centric writing Reader-centric writing Information architecture Marketing writing
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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