NDLI: Predictors of noticing stroke educational campaign.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Sobotková, Petra Goldemund, David Reif, Michal Mikulík, Robert
Spatial Coverage	Czech Republic
Description	Country affiliation: Czech Republic Author Affiliation: Sobotková P ( International Clinical Research Center, St. Anne's University Hospital Brno, Brno, Czech Republic.); Goldemund D ( Department of Neurology, International Clinical Research Center, St. Anne's University Hospital Brno, Brno, Czech Republic.); Reif M ( Department of Neurology, International Clinical Research Center, St. Anne's University Hospital Brno, Brno, Czech Republic.); Mikulík R ( Department of Neurology, International Clinical Research Center, St. Anne's University Hospital Brno, Brno, Czech Republic. Electronic address: robert.mikulik@fnusa.cz.)
Abstract	BACKGROUND: Long-term campaigns to improve stroke awareness, such as the campaign conducted in the Czech Republic since 2006, have not been effective. However, the small subpopulation that noticed the campaign had better stroke awareness than the population that did not. To better understand this awareness campaign responsiveness and to design more successful future campaigns, predictors of noticing campaigns were identified. MATERIALS AND METHODS: This study is a secondary analysis of cross-sectional nationwide survey data of the Czech population older than 40 years, collected in 2009. The survey used a 3-stage random sampling method (area, household, and household member) and personal semistructured interview questionnaires concerning participants' stroke knowledge, demographic characteristics, medical history, and stroke information sources. To identify the association between these variables and whether the campaign was noticed (the primary outcome of the study), multivariate binary logistic regression analysis was used. RESULTS: A total of 601 participants were surveyed (90% response rate), 19% of them stated that they noticed the stroke awareness campaign. Primary independent predictors of campaign efficiency were heart disease (odds ratio [OR], 1.8; 95% confidence interval [CI], 1.0-3.2), obesity (OR, 2.4; 95% CI, 1.3-4.7), and current smoking (OR, .4; 95% CI, .3-.7). CONCLUSIONS: Tobacco smokers in particular should be targeted by stroke awareness campaigns, for example, through health warning labels on cigarette packs. People with some stroke risk factors, such as heart disease and obesity, are responsive to information about stroke. Therefore, educational campaigns should target the groups with increased risk of stroke.
File Format	HTM / HTML
ISSN	10523057
Issue Number	6
Volume Number	23
e-ISSN	15328511
Journal	Journal of Stroke and Cerebrovascular Diseases
Language	English
Publisher	Elsevier
Publisher Date	2014-07-01
Publisher Place	United States
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Research Support, Non-u.s. Gov't Stroke Cross-sectional Studies Awareness Humans Middle Aged Male Health Knowledge, Attitudes, Practice Aged, 80 And Over Journal Article Czech Republic Discipline Cardiology Questionnaires Adult Female Aged Health Education Methods
Content Type	Text
Resource Type	Article
Subject	Rehabilitation Neurology (clinical) Surgery Cardiology and Cardiovascular Medicine

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