NDLI: Automotive retail formats: results of an empirical study

Content Provider	Springer Nature Link
Author	Fassnacht, Martin Stallkamp, Christian Lampl, Ludwig L. Rolfes, Ludger
Copyright Year	2011
Abstract	Während fast alle Handelsbranchen durch einen Wettbewerb verschiedener Betriebsformen gekennzeichnet sind, existiert im Automobilhandel mit dem Vertragshändler eine dominierende Betriebsform. Sowohl bei Herstellern als auch bei Händlern sind Bestrebungen zu erkennen, durch neuartige Betriebsformen die Vermarktung von Fahrzeugen zu verbessern. Die Untersuchung zentraler Anforderungen der Neuwagenkäufer an den Automobilhandel ist somit eine aktuelle Fragestellung, die in der Literatur nicht ausreichend berücksichtigt wurde. Zur Beantwortung dieser Frage werden zunächst elf betriebsformenspezifische Merkmale im Automobilhandel abgeleitet. Eine solche Systematik ermöglicht die Entwicklung einer Kategorisierung aktueller und neuartiger Betriebsformen. Durch eine Befragung potenzieller Neuwagenkäufer werden diese hinsichtlich ihrer Akzeptanz untersucht. Aufgrund des umfassenden Untersuchungsdesigns von elf Merkmalen mit 36 Merkmalsausprägungen wird mit der hierarchisch adaptiven Conjoint-Analyse eine neuartige Verfahrensvariante aufgezeigt und eingesetzt. Im Ergebnis werden einzelne Merkmale sowie gesamte Betriebsformen hinsichtlich ihrer Relevanz für den Gesamtmarkt und einzelner Marktsegmente analysiert.Whereas most retail industries are characterized by a great diversity of competitive retail formats, the automotive industry largely relies on one single retail format, the authorized car dealer. However, both automobile manufacturers and car dealers are trying to expand sales activities for automobiles by implementing new and innovative retail formats. A focal point raised within this context is the question about (potential) customers’ expectations regarding retail formats in the automotive industry. To be able to analyze these expectations, eleven attributes which are specific to automotive retail formats have been derived from a literature overview. The resulting taxonomy of attributes has then been used to systematically identify current and future retail formats in this particular industry. Using an hierarchical adaptive conjoint analysis model, the attributes describing different automotive retail formats have being extensively analyzed. By developing this specific conjoint analysis model, it is possible to both analyze single attributes and entire retail formats regarding their impact on the automotive market as well as particular market segments.
Starting Page	1181
Ending Page	1203
Page Count	23
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	81
Issue Number	11
e-ISSN	18618928
Language	English
Publisher	SP Gabler Verlag
Publisher Date	2011-09-24
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Car distribution Car dealerships Retail format Customer preferences Conjoint analysis Business/Management Science Management/Business for Professionals Human Resource Management Accounting/Auditing Organization/Planning Production/Logistics/Supply Chain
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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