NDLI: From customer integration 1.0 to customer integration 2.0

Content Provider	Springer Nature Link
Author	Fliess, Sabine Jacob, Frank Fandel, Günter
Copyright Year	2011
Abstract	Kundenintegration ist bereits seit längerem Gegenstand der betriebswirtschaftlichen Forschung, insbesondere des Marketings. Begriffsgrundlage ist ein verändertes Verständnis von der Rolle des Kunden beim marktlichen Austausch. Statt passiver Abnehmer zu sein leistet der Kunde aktive Beiträge vor, während und nach dem Austauschprozess. Gegenwärtig lassen sich vier verschiedene Anwendungs- und Forschungslinien zum Thema nachzeichnen: das industrielle Lösungsgeschäft, Mass Customization, Co-Creation bei Dienstleistungen und Value-Co-Creation. Zukünftig ist zu erwarten, dass insbesondere die Möglichkeiten des Web 2.0 zur praktischen und konzeptionellen Weiterentwicklung der Kundenintegration beitragen werden. Web 2.0 manifestiert sich in Moderator-zentrierten Ansätzen wie Crowdsourcing, Schwarmkreativität und Open Innovation zum einen und Community-orientierten Ansätzen wie Social Network Sites zum anderen. Für die theoretische Durchdringung darauf aufbauender Zukunftskonzepte der Kundenintegration kommt der Theorie des Sozialkapitals und der Theorie der grenzenlosen Unternehmung eine herausragende Bedeutung zu.Customer integration has become an established topic in management research with specific attention given by marketing researchers. The term refers to a new definition of a customer’s role in market exchange. While previously the customer was considered a merely passive recipient of goods and services only he now takes over the function of active supplier of input before, while and after a market transaction. Currently, four different research lines on the topic can be identified: Each of these research lines also mirrors a distinct manifestation of practical application: (1) the business of solutions, (2) mass customization, (3) service co-creation and (4) value co-creation. For the future we expect more stimulation for both the practical and the conceptual advancement of customer integration particularly to stem from new technologies to be summarized under the label of web 2.0. For web 2.0 we distinguish between moderator centered approaches such as crowdsourcing, swarm creativity and open innovation on the one hand and community centered approaches such as social network sites on the other hand. In order to advance and substantiate our understanding of the new implications from web 2.0 on customer integration we propose to resort to the theory of social capital and the concept of the borderless organization.
Starting Page	5
Ending Page	20
Page Count	16
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	81
Issue Number	5
e-ISSN	18618928
Language	English
Publisher	SP Gabler Verlag
Publisher Date	2011-08-30
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Customer integration Web 2.0 Co-creation Social capital Human Resource Management Management/Business for Professionals Accounting/Auditing Organization/Planning Production/Logistics/Supply Chain Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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