NDLI: Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management

Please wait, while we are loading the content...

Sicherheitsäquivalente sind nicht überflüssig! — Anmerkungen zum Beitrag „Sicherheitsäquivalente, Wertadditivität und Risikoneutralität“ von Reichling et al. (2006)

On the relationship between value additivity of certainty equivalents and risk analysis

Sicherheitsäquivalente zur risikoadjustierten Bewertung: Unternehmensexterne Bewertungssicht vs. unternehmensinterne Steuerungssicht Replik zu den Anmerkungen „Zum Verhältnis von Wertadditivität bei Sicherheitsäquivalenten und Risikoanalyse“ von Reichling et al. (2008)

Nachrichten

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 7-8, August 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 6, June 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 5, May 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 4, April 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 3, March 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 2, February 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 1, January 2008

Zeitschrift für Betriebswirtschaft : Volume 77

Zeitschrift für Betriebswirtschaft : Volume 76

Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management

Content Provider	Springer Nature Link
Author	Stokburger Sauer, Nicola Bauer, Hans H. Mäder, Ralf
Copyright Year	2008
Abstract	Die Bemühungen in der Praxis, Kunden durch ökonomische Anreizmechanismen an ein Unternehmen zu binden, befinden sich in einer Ernüchterungsphase. Der vorliegende Beitrag zeigt, dass das Management der Identifikation von Kunden mit einem Unternehmen bzw. seinen Marken eine viel versprechende, langfristig orientierte Gestaltungsalternative zur nur kurzfristig wirksamen, preisinduzierten Loyalitätssteigerung darstellt. Basierend auf einer Analyse der vorliegenden theoretischen Erkenntnisse aus angrenzenden Disziplinen wird ein managementorientiertes Modell der Kundenidentifikation postuliert und empirisch am Beispiel von fünf Branchen überprüft. Wichtige Implikationen für das Management von Kundenidentifikation werden auf Basis der Ergebnisse abgeleitet.The efficacy of customer retention activities through economic incentives is questionable. This research demonstrates the potential of customer identification management as a promising long-term-oriented alternative to a price-driven loyalty management that is characterized by its short-term effectiveness. An interdisciplinary analysis of existing theories on identification provides the foundation for the development of a management-oriented model of customer identification. Based on the results of a cross-sectional empirical validation of our model, we derive important implications for marketing management.
Starting Page	923
Ending Page	950
Page Count	28
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	78
Issue Number	9
Language	English
Publisher	SP Gabler Verlag
Publisher Date	2008-09-28
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Business Administration: General Marketing Customer identification customer loyalty commitment identity social interactions Production/Logistics Personnel Management Accounting/Auditing Organization/Planning Management/Business for Professionals Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Cross-Selling in response to customer-intiated contacts

Loyalty of noncomplainers: new insight into complaint management

Customer orientation of employees: Review and research suggestions

Alfred Kuß: „Marketing-Theorie: Eine Einführung“

Accounting conservatism — Theoretical foundations and empirical evidence

Customer satisfaction analysis based on rough set approach

The impact of promotions on existing customers : An empirical analysis in the mobile telecommunications industry

Gerd Nufer/André Bühler (Hrsg.): „Management und Marketing im Sport“

Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies

Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management

Similar Documents

Cross-Selling in response to customer-intiated contacts

Loyalty of noncomplainers: new insight into complaint management

Customer orientation of employees: Review and research suggestions

Alfred Kuß: „Marketing-Theorie: Eine Einführung“

Accounting conservatism — Theoretical foundations and empirical evidence

Customer satisfaction analysis based on rough set approach

The impact of promotions on existing customers : An empirical analysis in the mobile telecommunications industry

Gerd Nufer/André Bühler (Hrsg.): „Management und Marketing im Sport“

Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies

Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management