NDLI: Loyalty of noncomplainers: new insight into complaint management

Content Provider	Springer Nature Link
Author	Brock, Christian Blut, Markus Evanschitzky, Heiner Ahlert, Martin Kenning, Peter
Copyright Year	2010
Abstract	Gegenstand des vorliegenden Beitrags sind Kunden, die trotz eines negativen Vorfalls bei der Leistungserbringung ihre Unzufriedenheit nicht gegenüber dem Anbieter artikulieren („Noncomplainer“). Diese Kundengruppe fand in der bisherigen Beschwerdeforschung nur wenig Beachtung, obwohl verschiedene Studien nachweisen konnten, dass nur ein sehr geringer Anteil der unzufriedenen Kunden ihre Beschwerde überhaupt gegenüber dem Unternehmen artikuliert. Die vorliegende Studie leistet einen Beitrag zu einem besseren Verständnis über 1) die Wirkung von negativen Vorfällen auf die Kundenbindung und 2) die Rolle von Wiedergutmachungen aus Sicht der Kunden. Hierdurch lassen sich 3) Rückschlüsse für die Beschwerdestimulierung von Noncomplainern ziehen. Hierzu vergleichen die Autoren des Beitrags Noncomplainer mit Kunden, die eine Wiedergutmachung erfahren haben, und Kunden ohne negativen Vorfall. Dabei konzeptualisieren sie die Kundenbindung umfassend und werten erstmals sowohl Kundenbefragungs- als auch Transaktionsdaten nach einem negativen Vorfall aus.This paper provides a comprehensive assessment of customers who experience a service failure and do not voice their dissatisfaction to the provider (‚non-complainer‘). This group of customers has been largely neglected by complaint research; although first studies indicate that only a small number of customers being dissatisfied voice their complaint to the firm. To address this issue, this research intends to 1) examine the impact of negative critical incidents on customer loyalty and 2) contribute to a better understanding of the role of customer recovery. Based on these analyses, 3) the relevance of complaint stimulation is derived. In doing so, management receives valuable information on how to deal with noncomplainers.
Starting Page	57
Ending Page	76
Page Count	20
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	81
Issue Number	2
e-ISSN	18618928
Language	English
Publisher	SP Gabler Verlag
Publisher Date	2011-03-04
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Customer management Complaint management Complaint stimulation Noncomplainer Business/Management Science Production/Logistics Organization/Planning Accounting/Auditing Management/Business for Professionals Personnel Management
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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