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Instagram como herramienta de aprendizaje en el aula universitaria
| Content Provider | Semantic Scholar |
|---|---|
| Author | Pérez-Rueda, Alfredo Belanche, Daniel Lozano, Narciso |
| Copyright Year | 2019 |
| Abstract | The growing interest and use of Instagram as a marketing tool is a great opportunity to include it in learning processes related to this area. This research is based on the creation of an Instagram account for a subject of a Marketing and Market Research University Degree. The study, conducted over two years, describes the evolution of students from a passive role, as mere passive users of the account of the subject, to a more active role, in which they managed the account and generated content. In this way, the project contributes to analyze the evolution of an activity that tries to renew the traditional pedagogical processes and expand the temporal and spatial focus of the student towards a more practical orientation. Results suggest that students perceive a greater complexity in the activity when they administer the Instagram account. However, students also perceive higher levels of satisfaction and activity recommendation when they are in charge of managing the account and creating the content. In addition, managing the account in the social network also contributes to improving learning outcomes in transversal competences such as the use of digital tools and the promotion of creativity. |
| Starting Page | 198 |
| Ending Page | 210 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.4995/inred2019.2019.10371 |
| Alternate Webpage(s) | http://ocs.editorial.upv.es/index.php/INRED/INRED2019/paper/viewFile/10371/4709 |
| Alternate Webpage(s) | http://ocs.editorial.upv.es/index.php/INRED/INRED2019/paper/download/10371/4709 |
| Alternate Webpage(s) | https://doi.org/10.4995/inred2019.2019.10371 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
