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Consumo de alimentos orgânicos: um estudo exploratório Consumption of organic foods: an exploratory study
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sampaio, Danilo De Oliveira Gosling, Marlusa De Sevilha Fagundes, André Francisco Alcântara Veloso, Caissa |
| Copyright Year | 2013 |
| Abstract | This article aimed to understand the consumer behavior of organic foods answering the questions: what are the daily eating habits and how organic food is seen by consumers. We used the theory of consumer behavior and research on the consumption of organic food. Exploratory, this study conducted two focus groups using the technique of content analysis. The first focus group of consumers of organic food showed awareness of the importance of organic food, mainly the relations of socialization. Have a focus group of consumers of traditional foods perceived this type of food as healthy, however, showed no awareness of the concept of this type of product and its benefits. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://revistas.pucsp.br/index.php/rad/article/viewFile/9582/16632 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
