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Surabaya. Jumlah sam pel yang digunakan adalah 203 responden. Penelitian ini menggunakan model tunggal dan model multi sampel dengan parameter yang berbeda. Metode pengambilan sampel yang digunakan adalah
| Content Provider | Semantic Scholar |
|---|---|
| Author | Menguji, Bertujuan Untuk Loyalitas, Terhadap Citilies, Pelanggan Restoran Surabaya, Skyclub Bistro Tipe, Dengan Moderasi Teori, Pengetahuan Produk Adalah, Yang Digunakan Russell, Merrabian Yaitu, Menggunakan Sampel Pemah, Konsumen Yang Makan, Mengunjungi Dan |
| Copyright Year | 2019 |
| Abstract | This study was aimed to examine the effect of food quality, service quality and its atmospheric against the customer loyalty of Citifies SKYclub Bistro restaurant at Surabaya using a moderation type of product knowledge theory used is Merrabian russell models. This study uses a sample of consumers who have eaten and visited Citifies Skyclub Bistro restaurant located at Surabaya. The number of samples used were 203 respondents. This study use a single model and a model of multi samples with different parameters. The sampling method used is purposive sampling and to analyze the data, this study use SPSS version 18 and AMOS 18.0. The results of this study indicate that Food Quality, Service Quality and Atmospherics create a positive emotion. The positive emotion that was created will make a positive influence againts brand loyalty. Also, Product knowledge moderate the consumption processes ofCitilies Skyclub Bistro. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repository.ubaya.ac.id/36371/1/M_5884_Abstrak.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
