Populasi dan sampel yang digunakan dalam penelitian ini adalah konsumen MARKOBAR Solo Grand Mall yang berjumlah 100 responden dengan menggunakan teknik non-probability sampling dengan pendekatan accidental sampling. Penelitian menggunakan metode analisis regresi linier berganda dengan menggunakan so

Content Provider	Semantic Scholar
Author	Harga Solo, Cabang Mall, G. Sebagai, Disusun Menyelesaikan, Salah Satu Syarat Jurusan, Pada Bisnis, Ekonomi Dan Oleh, Disusun Wibowo, Candra Bisnis, Dan Menganalisis, Bertujuan Untuk Layanan, Pengaruh Kualitas Dan, Harga Keputusan, Lokasi Terhadap Markobar, Pembelian Di
Copyright Year	2019
Abstract	This research aim to analyses influence of service quality, price and location to the customer satisfaction at MARKOBAR branch of Solo Grand Mall. Population and sample of which is used in this research is customer MARKOBAR branch of Solo Grand Mall which amount to 100 respondents by using technique of nonprobability sampling with approach of accidental sampling. Research use method analyses doubled linear regression by using SPSS software. Result of research partially indicates that service quality, price and location have an effect on positive and significant to the customer satisfaction. Result of research simultaneously indicates that service quality, price and location have an effect on positive and significant to the customer satisfaction. Result of the examination coefficient of determinacy (R 2 ) indicating they are, service quality, price and location can explain variability of the customer satisfaction. Keyword: Service quality, price, location, and customers decision. 1. PENDAHULUAN Dalam penelitian ini, peneliti mengambil studi pada MARKOBAR cabang Solo Grand Mall, Surakarta. MARKOBAR merupakan usaha milik Gibran Rakabuming yang tidak lain ialah anak pertama dari presiden Indonesia saat
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://eprints.ums.ac.id/72711/12/NASKAH%20PUBLIKASI.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article