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Repensando el niño-consumidor: nuevas prácticas, nuevos paradigmas Repensando a criança-consumidora: novas práticas, novos paradigmas Rethinking the child consumer: new practices, new paradigms
| Content Provider | Semantic Scholar |
|---|---|
| Author | Buckingham, David |
| Copyright Year | 2012 |
| Abstract | Children’s relationship with media and consumer culture has been the focus of increasing attention and debate over the past decade. Children have become more and more important both as a market in their own right and as a means to reach adult markets; while growing numbers of commentators have criticised the apparent “commercialisation” of childhood, calling for tighter regulation of marketing to children. This article seeks to challenge the terms in which the social issue of children’s consumption is typically framed and understood, and the sentimental views of childhood that tend to inform the debate. It argues that we need a broader view of commercial activity, which goes beyond advertising or marketing; and that we need to understand children’s consumption in relation to the consumption of parents, and indeed of the wider society. It pays particular attention to the changing role of media in this respect, challenging some of the more optimistic accounts of young people’s uses of digital media, and considering the commercial dimensions of forms such as social networking and mobile technologies. Finally, it argues that we need to look beyond familiar dichotomies between structure and agency that continue to characterise both public and academic debate in this area. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://criancaeconsumo.org.br/wp-content/uploads/2014/02/112575559-Repensando-a-Crianca-consumidora-Novas-Praticas-Novos-Paradigmas.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
