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Factors Affecting Users ’ Acceptance of E-Banking in Damansara , Malaysia
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ridzwan, Izzatul Ussna Zain, Nur Amirah Mohd Raizal, Nurul Farah Khamsan, Nurul Syafiqa |
| Abstract | This study attempts to examine the factors that influence the acceptance of e-banking among users in Damansara, Malaysia. Focus is given on several factors such as Security and Privacy, Trust, Innovativeness, Familiarity, and Awareness. For the purpose of collecting the primary data, the five-point Likert Scale questionnaire survey method is used. The results show that Innovativeness and Familiarity significantly influence users‟ acceptance of e-Banking in this urban district in Malaysia. However, this study only involves users of e-Banking in Damansara, which subsequently suggests a small sample. The findings from this study may provide information and point of reference to the banking sector in improving their online transactions, in order for it to be more preferable and accepted by users. Thus, in a long run, it may help to raise the usage of e-Banking. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ipedr.com/vol55/033-ICEBM2012-K10050.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
