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Acceptance of Internet Banking among Consumers in Kota Damansara, Selangor, Malaysia
| Content Provider | Scilit |
|---|---|
| Author | Selvanathan, Mahiswaran Krisnan, Uma Devi Jun, Goh Kar |
| Copyright Year | 2017 |
| Description | The main objective of the study is to identify and analyse on the factors affecting adoption of Internet banking by bank consumers. The factors being analysed in this study are security, subjective norms, perceived relative advantage, and perceived ease of use. The study was conducted to achieve the objectives which have been set in this research. The research findings indicate that there is a relationship between subjective norms and perceived relative advantage towards the adoption of Internet banking. Meanwhile, security and perceived ease of use shows not significant towards the adoption of Internet banking. |
| e-ISSN | 27905187 |
| DOI | 10.5539/ijbm.v12n2p103 |
| Journal | International Journal of Business and Management |
| Issue Number | 2 |
| Volume Number | 12 |
| Language | English |
| Publisher | Canadian Center of Science and Education |
| Publisher Date | 2017-01-25 |
| Access Restriction | Open |
| Subject Keyword | Banking Among Consumers Internet Banking |
| Content Type | Text |
| Resource Type | Article |
