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Sebuah perusahaan harus mempunyai tujuan tertentu agar dapat mempertahankan keberlangsungan hidup perusahaan dalam jangka panjang. Salah satu tujuan suatu perusahaan adalah memaksimalkan laba untuk meningkatkan pertumbuhan perusahaan, disamping itu perusahaan harus dapat mewujudkan kepuasan konsumen

Content Provider	Semantic Scholar
Author	Pelayanan, Pengaruh Kualitas Kepuasan, Terhadap Dirgantara, Wara
Copyright Year	2013
Abstract	___________________________________________________________________ This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted. © 2013 Universitas Negeri Semarang Alamat korespondensi: Gedung C6 Lantai 1, Kampus Sekaran, Semarang, 50229 Telp / Fax 024 8508015 E-mail: ekonomi@unnes.ac.id ISSN 2252-6552 Wara Dirgantara/Management Analysis Journal 2 (1) (2013)
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://journal.unnes.ac.id/sju/index.php/maj/article/download/1954/1757
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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