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Kegiatan perusahaan yang penting salah satunya adalah pemasaran, karena pemasaran dapat menghubungkan posisi eksistensi produk di pasaran kepada para konsumennya. Adapun pemasaran adalah salah satu kegiatan-kegiatan pokok dalam suatu perusahaan untuk mempertahankan hidup dan untuk mendapatkan laba/k
| Content Provider | Semantic Scholar |
|---|---|
| Author | Yulisetiarini, Diah |
| Copyright Year | 2018 |
| Abstract | This research is a confirmatory and explanatory research at three outlets of Conato bakery in Jember. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in this study were all consumers of three outlets of Conato in Jember. The number of samples used 135 samples. The technique or method of sampling used is proposive random sampling. The analysis model used in this research is Structural Equation Modeling (SEM) analysis. The results of this study indicate that the brand image is the variable of the greatest influence on customer satisfaction. Consumer satisfaction significantly affects the word of mouth of consumers from outlets of Conato in Jember. Product quality, price and brand image through customer satisfaction as intervening variable can increase the influence on word of mouth. These results can be concluded that consumer satisfaction is the most important variable role in consumer behavior research in making purchases at stores Conato in Jember. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://jurnal.stie-mandala.ac.id/index.php/relasi/article/download/250/235 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
