NDLI: Gestión de la identidad e imagen corporativa de transportes y servicios Almeida Montenegro S.A. con el fin de fidelizar a sus stakeholders

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Gestión de la identidad e imagen corporativa de transportes y servicios Almeida Montenegro S.A. con el fin de fidelizar a sus stakeholders

Content Provider	Semantic Scholar
Author	Lara, León Felipe García Estefanía, Cristina
Copyright Year	2018
Abstract	The present title work covers the proposal regarding the management of the identity and corporate image of the company Transportes y Servicios Almeida Montenegro S.A. in order to build loyalty to its stakeholders. Thus, in the first chapter, the most relevant theoretical considerations for the research topic are detailed through a conceptual development that initially researches into communication and its implications; and later in the corporate communication and the intangibles of identity and image with their respective dimensions to converge in the loyalty of stakeholders. Next in the second chapter, the background of the organization that is the protagonist of this investigation is presented, as well as the problematic situation that was identified in it. Then, the methodology used for the study is exposed and finally the results obtained in the application of the research, which are presented by specific conceptual category. In this way, chapter three explains the conclusions and recommendations that were obtained based on the analysis of the data obtained in the research carried out. Finally, chapter four presents the communication proposal to solve the problem of Transportation and Services Almeida Montenegro S.A., the same that was established based on the conclusions obtained by the research and initial theoretical analysis. In short, this work concludes with the formulation of a strategic communication plan that covers the needs of the company and solves them through specific objectives and strategies around the subject of study.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://dspace.udla.edu.ec/bitstream/33000/8952/1/UDLA-EC-TCC-2018-03.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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