NDLI: Ecoinovação como vantagem competitiva: um estudo de caso da Dell INC.

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Ecoinovação como vantagem competitiva: um estudo de caso da Dell INC.

Content Provider	Semantic Scholar
Author	Silva, João Paulo Nascimento Da Ferreira, Vítor Hugo Santos Gandia, Rodrigo Marçal Antunes, Luiz Guilherme Rodrigues Sugano, Joel Yutaka
Copyright Year	2018
Abstract	O aumento das preocupacoes do mercado com as atividades sustentaveis gera oportunidades para o posicionamento das organizacoes, uma vez que esse posicionamento pode manter a empresa mais competitiva frente aos seus concorrentes. Dessa forma, faz-se necessario entender profundamente o fenomeno da ecoinovacao (ou inovacoes sustentaveis), uma vez que tal tema proporciona diferencial competitivo aos negocios, bem como re-determina as bases economicas vigentes. E sob esse contexto que se estabelece o objetivo deste artigo, que busca apresentar a pratica de ecoinovacao da Dell Inc. e revelar como ela pode se tornar fonte de vantagem competitiva para a referida empresa. Assim, partiu-se de um estudo descritivo-exploratorio, com uso do estudo de caso, no qual foram coletados dados por meio de uma entrevista semiestruturada e pesquisa documental no Plano Dell 2020. Os principais resultados obtidos foram: a empresa estU000xdada; apresenta elevado indice de praticas ecoinovativas e ao mesmo tempo visao, oportunidades e novos mercados por praticar tais inovacoes sustentaveis. Esses achados se encontram alinhados com a literatura sobre a respectiva tematica. Palavras-Chave: Inovacao. Ecoinovacao. Dell. Vantagem Competitiva. Ecoinnovation as a competitive advantage: a case study of Dell INC. Abstract The rising market concerns on sustainable activities create opportunities for the firms' positioning, which can use these to increase competitiveness. However, it is necessary to understand deeply the phenomenon of eco-innovation (or sustainable innovations) in order to leverage competitive assets and keep to date with the economic trends. This article presents a case study of eco-innovation practices at Dell Inc., seeking to understand how these can become a source of competitive advantage for the firm. A descriptive-exploratory study was carried out, in which data were collected through a semi-structured interview and a documentary research on the Dell 2020 Plan. In accordance with the reviewed literature, the results indicate that Dell presents a high index of eco-innovative practices and, at the same, it presents visions, new opportunities and new markets due to these same practices. Keywords: Innovation. Eco innovation. Dell. Competitive advantage.
File Format	PDF HTM / HTML
DOI	10.29069/forscience.2018v6n3.e412
Volume Number	6
Alternate Webpage(s)	http://www.forscience.ifmg.edu.br/forscience/index.php/forscience/article/download/412/226
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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