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Las Categorías De Productos Como Base Para La Elaboración De Estrategias Exitosas En El Comercio Electrónico B2c
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mora, Ignacio Borraz Lamata, Lucio Fuentelsaz Redondo, Yolanda Polo |
| Copyright Year | 2006 |
| Abstract | The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has become a key question. As a result, the main objectives of this paper are both, elaborating a consistent classification of product categories and proposing successful strategies for it. This research shows the relevance of two variables in order to reach our purposes: the difficult to evaluate a product and consumer perceived risk. |
| Starting Page | 13 |
| Ending Page | 32 |
| Page Count | 20 |
| File Format | PDF HTM / HTML |
| Volume Number | 12 |
| Alternate Webpage(s) | https://www.econstor.eu/bitstream/10419/54396/1/66234720X.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
