NDLI: El impacto de la cultura organizacional sobre la estrategia competitiva y su influencia en el desempeño exportador de las pymes de barranquilla, Colombia.

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El impacto de la cultura organizacional sobre la estrategia competitiva y su influencia en el desempeño exportador de las pymes de barranquilla, Colombia.

Content Provider	Semantic Scholar
Author	Castro, Diego Munoz, Eduardo Antonio Chang Villavicencio, José Martínez
Copyright Year	2016
Abstract	espanolEl objetivo de este estudio es conocer la influencia de la cultura organizacional en la estrategia competitiva empresarial y su impacto en el desempeno exportador de las pymes de Barranquilla, Colombia. Fue realizado en los meses de agosto a noviembre del ano 2015 y se utilizo la aplicacion de un cuestionario via telefonica a una muestra de 136 companias, de una poblacion de 165 empresas en el area, y un nivel de respuesta de 50 empresas. Se usaron enfoques de las teorias de Cameron y Quinn (2006) en el caso de la cultura, y de Porter(1990) y Miles y Snow (1978) para la estrategia. Se encontro que la cultura tiene una influencia nula sobre la estrategia. Ademas, se hallo que la orientacion estrategica de tipo analizadora es la mas aplicada por las organizaciones encuestadas.Respecto al impacto de la estrategia en el desempeno exportador, se determino que este no existe. Se realizaron calculos de regresion para la prueba de las hipotesis, de las cuales ninguna fue aceptada. Las pymes encuestadas no tienen un buen desempeno exportador segun el Indice deDesempeno Exportador (IDE). Todos estos datos se trataron con el software SPSS. EnglishThe goal of this research is to determine the influence of organizational culture on business competitive strategy and its impact on the export performance of SMEs in Barranquilla, Colombia. The study took place from August toNovember, 2015, and it consisted on a telephone survey applied to a sample of 136 companies, from a population of 165 companies in the area, and a response rate of 50 companies. The theoretical approaches used were the proposed by Cameron andQuinn (2006), related to the cultural factors, and by Porter (1990) and Miles & Snow (1978) for the strategic factors.The results showed that culture has no influence on the strategy, and that the most common strategic orientation used by the companies surveyed is the analyzer type. Regarding the impact of the strategy on export performance, we determined that it does not exist.Regression calculations were made to test the hypotheses, and they were rejected. SMEs surveyed do not have a good export performance according to the Export Performance Index (IDE). All these data were analyzed using the SPSS software.
Starting Page	7
Ending Page	16
Page Count	10
File Format	PDF HTM / HTML
Volume Number	10
Alternate Webpage(s)	http://revistas.tec.ac.cr/index.php/tec_empresarial/article/download/2651/2380
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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