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Fatores envolvidos no comportamento do consumidor durante a compra e utilização de batatas e repercussões na oferta de cultivares francesas em Belo Horizonte
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ribeiro, Rita De Cássia |
| Copyright Year | 2009 |
| Abstract | RIBEIRO, Rita de Cássia Ribeiro, D.Sc., Universidade Federal de Viçosa, November 2009. Factors involved consumer's behavior during potatoes purchase and utilization, and repercussions of French cultivated potatoes offering in Belo Horizonte. Adviser: José Benício Paes Chaves. Co-Advisers: Helena Maria Pinheiro Sant ́Ana and Joaquim Gonçalves de Pádua. The potato is a plant that produces tubers with high nutritional values. It's also between the most important and most consumed aliments in the world because of its composition, gastronomic versatility and low cost. In Minas Gerais, the potato cultivation presents a large socioeconomic importance mainly because its average productivity is higher than the national one. Therefore, the Brazil-France Technique Cooperation with the state of Minas Gerais excels as an enterprise in the amplification of new potato cultivations offering and also stands out at the fitosanitary monitoring of the cultivation and at the modernization organization of the department. Several partners of the Program have been researching biothecnological and adaptation aspects of the cultivation in the soil and under the climate of this region. However, another research front directed to the consumers is required, since the acquirement, preparing and consume of this tuber is already well-marked by some specific social, cultural and economic factors. For that reason, the present study aimed to identify these factors involved in the potato purchase and consume of Belo Horizonte (capital of Minas Gerais) consumer, and to analyze the insertion of French cultivated potato varieties in this market, considering its culinary indication and the physical aspects of these tubers. The methodology used in this research was composed by pilot study, focus groups and sensory tests of acceptance and acquirement intention. The group of the generated information was applied to analyze the factors involved in the Belo Horizonte consumer's behavior during the potatoes purchase and utilization and the repercussion of the French cultivated potatoes. In this analysis, a mixed-effects regression model was adjusted. It has been determined that investigating the consumer perception and preference is the base for developing and inserting new products in the market. Through the focus group, it has been found that the factors which influence the potato purchase and use in Belo Horizonte are: the tubers size and shape; the skin coloration and texture; the presence or absence of dirt, defect and green parts; information about culinary indication, cultivation type and origin; presence or absence of package and price. In the acceptance sensory tests, it has been determined that the French cultivated potatoes recommended to frying, Canelle and Soleia, have obtained good results, mainly in the appearance attribute. For the |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.locus.ufv.br/bitstream/handle/123456789/426/texto%20completo.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
