NDLI: Les entreprises agroalimentaires rencontrent souvent des problèmes quand elles innovent sur des produits traditionnels. L‘appréhension de la perception du caractère traditionnel d‘un produit alimentaire par les consommateurs reste floue malgré les recherches conduites en marketing. Les barrière

Content Provider	Semantic Scholar
Author	Gonzalez-Hemon, Georgina Mitterrand, François
Copyright Year	2016
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://archives.marketing-trends-congress.com/2016/pages/PDF/GONZALEZ_PANTIN_FERRANDI.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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